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Thursday, September 07, 2006

Search Engine News


Search Engine News
Search Engine Watch - Google, in response to the growing litigation involving the use of third party trademarks as keyword inventory within its AdWords program, has unveiled a new policy by which it disclaims any responsibility to monitor or restrict keywords for ads
Source: searchenginewatch.com

Google Chews on Choices after Geico Rulings
MarketingVOX - As for the portion of the ruling favoring Geico, Kwun said Google protects trademarks through its AdWords trademark policy. "We already don't allow the use of trademarks in [the text of] our ads, when the owner objects," he said. He admitted that in
Source: www.marketingvox.com

The Search Engine Report - Number 117
Search Engine Watch - Third Click Fraud Lawsuit Filed Against Google, But Does It Even Have A Chance? Yahoo Class Action Settlement Over Click Fraud Information Released Google's Accuracy Can Easily Cost Advertisers $285 Million Google Uses AdWords
Source: www.searchenginewatch.com

posted by freedownlo_138975 @ 12:00 PM