Google
Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs
When it comes to advertising on the web, you just can't argue with the numbers.
A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter
Research also estimates that search advertising will be a larger share of the
market than display advertising by 2010. These phenomenal numbers are due largely
to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology
behind making money with content and advertising on the web. This focused, easy-to-read
guide shows you how to use Google's advertising services to make it happen.
You'll find all the background information you need to work with Google AdSense,
which automatically delivers text and image ads that are precisely targeted
to your site, and Google AdWords, which lets you generate text ads that accompany
specific search term results. This book has specific and detailed sections on:
Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
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